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Spend: $2,384.29. Revenue: $31,780.64. ROAS: 13.32. This is a campaign that one of the coaches in this certification has been running for the past 6 months. It has brought in 289 customers for a total cost of $2,384 and has generated over $31K in revenue. That’s a 13x return on ad spend!

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Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts.

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